Suppose you find yourself on an elevator with a senior executive and courageously decide this is your opportunity to convince them to integrate sustainability into their core business strategies. How would you open the conversation? When they throw objections at you, how will you respond?Bob Willard is an author, speaker, and expert on sustainability, leadership, culture change, and organizational development. His sustainability resources have helped hundreds of professionals to influence positive and impactful change within their organizations.

In this workshop, Bob will distill proven techniques from his book “The Next Sustainability Wave” to prepare you for an “elevator speech” sales call on a skeptical senior executive, so that when the elevator doors open you have converted their skepticism to excited curiosity and they’ll invite you to continue the conversation in their office. By the end of this 2-hour workshop, sustainability champions will be able to describe at least three likely objections to sustainability initiatives from senior managers who do not yet “get it” on sustainability, and describe several effective ways to confidently and graciously handle each objection.

Who should attend: this workshop is perfect for professionals who are change agents, or would like to be change agents in their organizations, e.g. Sustainability Managers, CSR Consultants, Community Coordinators, or even IT Analysts, Financial Specialists etc., as well as future sustainability champions looking to learn and make new contacts.

Besides learning new tips on creating organizational change, you’ll have the opportunity to network with change agents from other organizations and to share best practices during the interactive breakout sessions.

6:10 Registration and Networking
6:30 Workshop
8:30 Networking

Light refreshments will be provided.

Fee: $25.00

Tickets at:
https://www.eventbrite.ca/e/sustainability-initiative-objection-handling-clinic-with-dr-bob-willard-tickets-49902027307

https://www.sustainabilityconsultantnetwork.com/

Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies. He is the author of four books and numerous other resources for sustainability champions, and has given hundreds of keynote presentations to corporate, government, university and NGO audiences.

He has over thirty-four years’ experience in the corporate world with IBM, and a Ph.D. in sustainability from the University of Toronto.

Bob was inducted into the International Society of Sustainability Professionals’ Hall of Fame in 2011.